Téléchargez le livre : College Sports Inc.

College Sports Inc.

How Commercialism Influences Intercollegiate Athletics de

Éditeur :

Springer


Collection :

SpringerBriefs in Economics

Paru le : 2012-10-24

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Description
?For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.??
Pages
119 pages
Collection
SpringerBriefs in Economics
Parution
2012-10-24
Marque
Springer
EAN papier
9781461449683
EAN EPUB
9781461449690
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
11
Taille du fichier
297 Ko
Prix
52,74 €

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