Téléchargez le livre : Fashion Brand Internationalization

Fashion Brand Internationalization

Opportunities and Challenges de

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Éditeur :

Palgrave Pivot


Collection :

Palgrave Studies in Practice: Global Fashion Brand Management

Paru le : 2016-06-28

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Description

The first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization.
 
The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.  
Pages
142 pages
Collection
Palgrave Studies in Practice: Global Fashion Brand Management
Parution
2016-06-28
Marque
Palgrave Pivot
EAN papier
9781137523365
EAN EPUB
9781137523372
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
14
Taille du fichier
901 Ko
Prix
63,29 €

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