Téléchargez le livre : Islamic Marketing

Islamic Marketing

Understanding the Socio-Economic, Cultural, and Politico-Legal Environment de

Éditeur :

Springer


Collection :

Management for Professionals

Paru le : 2016-05-28

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63,29 €
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Description

This book analyzes the current Islamic marketing environment. Since the Muslim world is extremely diverse in terms of economic development, customs and traditions and political and legal systems, it is vital for companies and marketers to analyze the environment before attempting to address these markets. The author emphasizes that it is ineffectual to elaborate the distribution and promotion strategies if the market does not exist in terms of purchasing power or demographics, if potential consumers do not believe that products and services answer their needs and demands or if there are political and legal barriers to companies wanting to enter these markets. The book offers detailed insights into the economic, socio-cultural, and politico-legal environment in the Muslim world, which are essential for marketers to understand and form the foundations of effective marketing strategies.
Pages
247 pages
Collection
Management for Professionals
Parution
2016-05-28
Marque
Springer
EAN papier
9783319327525
EAN EPUB
9783319327549
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
870 Ko
Prix
63,29 €

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