Téléchargez le livre : Media Convergence Handbook - Vol. 2

Media Convergence Handbook - Vol. 2

Firms and User Perspectives de

,

Éditeur :

Springer


Collection :

Media Business and Innovation

Paru le : 2016-05-11

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
94,94 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
Pages
473 pages
Collection
Media Business and Innovation
Parution
2016-05-11
Marque
Springer
EAN papier
9783642544866
EAN EPUB
9783642544873
Informations sur l'ebook
Nombre pages copiables
4
Nombre pages imprimables
47
Taille du fichier
4618 Ko
Prix
94,94 €

Suggestions personnalisées