Téléchargez le livre : Multichannel Commerce

Multichannel Commerce

A Consumer Perspective on the Integration of Physical and Electronic Channels de

Éditeur :

Springer


Collection :

Progress in IS

Paru le : 2015-03-23

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52,74 €
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Description
This book takes an in-depth look at consumer behavior in the context of multichannel commerce and explores how the convergence of physical and electronic channels influences consumer decision-making in a multichannel environment. In this regard, it goes far beyond explaining choices between online and offline sales channels, instead providing insights into how the interplay between different channel types is valued by different consumer types and for different products. The book extends previous conceptualizations of multichannel commerce to reflect and incorporate recent technological advances. The results provide valuable guidelines on how, why and when multichannel integration services can be exploited by classical retailers, helping them to compete with their purely online competitors on the internet.
Pages
153 pages
Collection
Progress in IS
Parution
2015-03-23
Marque
Springer
EAN papier
9783319161143
EAN EPUB
9783319161150
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
15
Taille du fichier
1239 Ko
Prix
52,74 €

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