Téléchargez le livre : Wine Queens

Wine Queens

Understanding the Role of Women in Wine Marketing de

Éditeur :

Springer


Collection :

SpringerBriefs in Business

Paru le : 2015-03-19

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Description

This book explores a fairly unique wine marketing topic by examining the role and historic function of Wine Queens and Wine Kings. The author charts the history of Wine Queens in Europe, the Americas and Asia, while also focusing on cases from Slovenia. The difference between Wine Queens and Beauty Queens is also described in light of marketing approaches used in the wine industry. The book concludes with a thoughtful chapter on the role of objectification of women in profit seeking.
Pages
49 pages
Collection
SpringerBriefs in Business
Parution
2015-03-19
Marque
Springer
EAN papier
9783319166605
EAN EPUB
9783319166612
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
4
Taille du fichier
287 Ko
Prix
52,74 €

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