Téléchargez le livre : Food in the Internet Age

Food in the Internet Age

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Éditeur :

Springer


Collection :

SpringerBriefs in Food, Health, and Nutrition

Paru le : 2013-09-06

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Description
This book examines food in the United States in the age of the Internet. One major theme running through the book is business opportunities and failures, as well as the harms to consumers and traditional brick-and-mortar companies that occurred as entrepreneurs tried to take advantage of the Internet to create online companies related to food. The other major theme is the concept of trust online and different models used by different companies to make their web presence seem trustworthy. The book describes a number of major food companies, including AllRecipes, Betty Crocker, Cook's Illustrated, Epicurious, Groupon, OpenTable, and Yelp. The book draws on business history, food studies, and information studies for its approach.?
Pages
83 pages
Collection
SpringerBriefs in Food, Health, and Nutrition
Parution
2013-09-06
Marque
Springer
EAN papier
9783319015972
EAN EPUB
9783319015989
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
8
Taille du fichier
881 Ko
Prix
52,74 €

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