Téléchargez le livre : Advances in National Brand and Private Label Marketing

Advances in National Brand and Private Label Marketing

Sixth International Conference, 2019 de

, ,

Éditeur :

Springer


Collection :

Springer Proceedings in Business and Economics

Paru le : 2019-04-30

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Description

The 2019 International Conference on National Brand & Private Label Marketing is a unique academic forum for presenting and discussing original, rigorous and significant contributions from researchers around the world on marketing issues that retailers, store brand managers and national brand managers are facing.
The three-day event covered a wide range of topics from varied fields including retailing, marketing, general business, psychology, economics and statistics. Further, it addressed diverse areas of application such as innovation, retail market structure, social media, consumer decision-making, store loyalty, assortment size, digital transformation, ethical aspects, cultural dimensions, and private label pricing.
This volume gathers the proceedings of the 2019 NB&PL marketing conference in a collection of outstanding contributions that employ a wide variety of theoretical and methodological approaches.
Pages
206 pages
Collection
Springer Proceedings in Business and Economics
Parution
2019-04-30
Marque
Springer
EAN papier
9783030189105
EAN PDF
9783030189112
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
5028 Ko
Prix
94,94 €
EAN EPUB
9783030189112
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
20
Taille du fichier
2499 Ko
Prix
94,94 €

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