Téléchargez le livre : Digital Transformation in Business and Society

Digital Transformation in Business and Society

Theory and Cases

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Éditeur :

Palgrave Macmillan


Paru le : 2019-10-04



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Description


The digital traces that people leave behind as they conduct their daily lives provide a powerful resource for businesses to better understand the dynamics of an otherwise chaotic society. Digital technologies have become omnipresent in our lives and we still do not fully know how to make the best use of the data these technologies could harness. Businesses leveraging big data appropriately could definitely gain a sustainable competitive advantage. With a balanced mix of texts and cases, this book discusses a variety of digital technologies and how they transform people and organizations. It offers a debate on the societal consequences of the yet unfolding technological revolution and proposes alternatives for harnessing disruptive technologies for the greater benefit of all. This book will have wide appeal to academics in technology management, strategy, marketing, and human resource management.
Pages
300 pages
Collection
n.c
Parution
2019-10-04
Marque
Palgrave Macmillan
EAN papier
9783030082765
EAN PDF
9783030082772
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
8141 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
158,24 €
EAN EPUB
9783030082772
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
30
Taille du fichier
3154 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
158,24 €

Babu George is Associate Professor of Management at Fort Hays State University, USA.

Justin Paul is Professor at Graduate School of Business, University of Puerto Rico, & Rollins College-Florida, USA


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