Téléchargez le livre : Innovation in the Cultural and Creative Industries

Innovation in the Cultural and Creative Industries

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Éditeur :

Wiley-ISTE


Paru le : 2019-12-04

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Description
Technological innovations, sociological and consumer trends, and growing internationalization are transforming the cultural and creative industries (CCIs). These changes present new challenges for CCIs that require original and inventive answers. Innovation in the Cultural and Creative Industries analyzes the powerful strategies put in place by CCI organizations such as Nintendo, the Lascaux Cave and Daft Punk. The case studies presented in this book cover video games, books, music, museums, fashion, film and architecture. Each chapter is organized around five key points: a theoretical framework that focuses on a specific concept, a description of the methodological mechanism mobilized, a presentation of the industry concerned, the analysis of the innovative strategy and a recap of the lessons and best practices demonstrated by the case.
Pages
224 pages
Collection
n.c
Parution
2019-12-04
Marque
Wiley-ISTE
EAN papier
9781786303790
EAN PDF
9781119681212
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
4485 Ko
Prix
163,47 €
EAN EPUB
9781119681199
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
1219 Ko
Prix
163,47 €

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