Téléchargez le livre : Cultural Mediations of Brands

Cultural Mediations of Brands

Unadvertization and Quest for Authority de

Éditeur :

Wiley-ISTE


Paru le : 2020-01-08

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Description

Brands, which are major economic entities and major symbols of market mediations, are increasingly appearing in the social arena as cultural actors in their own right. Their quest for social legitimacy and to have control over the markets goes beyond the usual framework of their communication with initiatives that have begun to have an impact on the French cultural landscape. Media, digital content, educational kits, museum exhibitions and so on are the actions of an unadvertization, which has the potential to transform not only the rapport brands have with the public but also representations of knowledge and culture.

The communicative approach at the heart of this book illuminates the contemporary transformations of communication, highlighting three main types of cultural mediations: media, education, and cultural heritage institutions. Cultural Mediations of Brands thus provides a theoretical and critical analysis of the brand and the symbolic effectiveness attributed to it.
Pages
266 pages
Collection
n.c
Parution
2020-01-08
Marque
Wiley-ISTE
EAN papier
9781786304575
EAN PDF
9781119694663
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
266
Taille du fichier
3041 Ko
Prix
163,47 €
EAN EPUB
9781119694700
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
266
Taille du fichier
614 Ko
Prix
163,47 €

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