Téléchargez le livre : Coming out of the Closet

Coming out of the Closet

Exploring LGBT Issues in Strategic Communication with Theory and Research

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Éditeur :

Peter Lang Inc., International Academic Publishers


Paru le : 2014-12-09



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Description
Despite representing significant portions of the advertising, marketing, and public relations work force, the lesbian, gay, bisexual, and transgendered (LGBT) community has largely been ignored by scholarly research in strategic communications. With the exception of case studies that document strategies that can be used to secure the LGBT consumer dollar, little has been done to understand the LGBT community’s experiences with strategic communications efforts. This edited volume fills this gap by sharing research on the impact and interaction of campaigns and programming from advertising, marketing, and public relations on internal (e.g., practitioners and employees) and external (e.g., consumers, activists) stakeholders from the LGBT community. Several chapters in this volume highlight a significant change in the focus of strategic communications that recognizes the long-term benefits of having legitimate partnerships; others, however, counter this optimistic trend by discussing the continued struggles of practitioners working in strategic communication and the LGBT community at large.
Pages
289 pages
Collection
n.c
Parution
2014-12-09
Marque
Peter Lang Inc., International Academic Publishers
EAN papier
9781433119491
EAN PDF
9781453910559
Informations sur l'ebook
Nombre pages copiables
57
Nombre pages imprimables
57
Taille du fichier
12227 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
32,65 €
EAN EPUB
9781454191414
Informations sur l'ebook
Nombre pages copiables
57
Nombre pages imprimables
57
Taille du fichier
1905 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
32,65 €

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