Téléchargez le livre : Public Relations, Values and Cultural Identity

Public Relations, Values and Cultural Identity

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Éditeur :

P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales


Paru le : 2015-04-13

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Description
As organisations seek legitimacy in a fast-moving, interconnected and changing world, how do public relations help them to manage their identity, responsibilities and impact on society? In a more interactive society, organisations need to align their actions with social demands and values. If the main role of public relations is to build trust and influence opinionmakers, media, the public and the political agenda, what are the constraints and limitations at play here, and what is the impact on ethical principles?
The published research shows the profession is facing crucial changes: the existence of new organisational structures better aligned with social demands; the emergence of new techniques for interacting with organisations in a more trustworthy manner; and growing pressure by social groups acting both for and against particular social values, ideas and identities.
Pages
398 pages
Collection
n.c
Parution
2015-04-13
Marque
P.I.E-Peter Lang S.A., Éditions Scientifiques Internationales
EAN papier
9782875742513
EAN PDF
9783035265279
Informations sur l'ebook
Nombre pages copiables
79
Nombre pages imprimables
79
Taille du fichier
3840 Ko
Prix
52,70 €
EAN EPUB
9783035298796
Informations sur l'ebook
Nombre pages copiables
79
Nombre pages imprimables
79
Taille du fichier
32666 Ko
Prix
52,70 €

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