Advertising Cultures

Gender, Commerce, Creativity de

Éditeur :

SAGE Publications Ltd


Paru le : 2003-02-25

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Description
`Nixon's study is a major contribution to the cultural sociology of the new service sector professionals and their gendered identities.It's importance lies in it's skilful synthesis of detailed ethnographic research and social theory. This is a genuinely innovative book which reopens cultural debate about advertising and society' - Frank Mort, Professor of Cultural History, University of East London

`Advertising Cultures is a lucid, thorough and highly engaging account of advertising creatives that unlocks two crucial issues for understanding the culture industries: creativity and gender. It marks a major new contribution to the cultural study of economic life' - Don Slater, London School of Economics

The economic and cultural role of the `creative industries' has gained a new prominence and centrality in recent years. This new salience is explored here through the most emblematic creative industry: advertising.

Advertising Cultures
also marks a significant contribution to the study of gender and of commercial cultures through its detailing of the way gender is written into the creative cultures of advertising and into the subjective identities of its key practitioners.
Pages
184 pages
Collection
n.c
Parution
2003-02-25
Marque
SAGE Publications Ltd
EAN papier
9780761961987
EAN PDF
9781847876614

Informations sur l'ebook
Nombre pages copiables
9
Nombre pages imprimables
9
Taille du fichier
2284 Ko
Prix
54,81 €
EAN EPUB
9781446233375

Informations sur l'ebook
Nombre pages copiables
9
Nombre pages imprimables
9
Taille du fichier
1055 Ko
Prix
54,81 €

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