Téléchargez le livre : Writing Health Communication

Writing Health Communication

An Evidence-based Guide

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Éditeur :

SAGE Publications Ltd


Paru le : 2011-12-16



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Description
Leaflets, information sheets and written materials designed to influence people's health-related behaviours often fail to achieve their aims. To improve such written materials we need to understand:

(i) how people read and process information,
(ii) how to design persuasive messages, (iii) how to make written text easy to use and (iv) how to change behaviour.

Writing for Health Communication: An Evidence-Based Guide for Professionals is a practical guide to producing effective written materials. The book presents easy-to-understand, evidence-based guidance on providing information, presenting persuasive messages and promoting behaviour change. Topics include:

- Message framing,
- Use of fear appeals,
- Tailoring messages,
- Using graphics,
- Behaviour change

Each chapter is illustrated with examples - including both good and bad practice and covering a range of health topics. For students and professionals in healthcare, health psychology, health education and promotion, and public health, Writing for Health Communication: An Evidence-Based Guide for Professionals is an invaluable guide to best practice.
Pages
200 pages
Collection
n.c
Parution
2011-12-16
Marque
SAGE Publications Ltd
EAN papier
9781847871855
EAN PDF
9781446254172
Informations sur l'ebook
Nombre pages copiables
10
Nombre pages imprimables
10
Taille du fichier
9892 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
43,07 €
EAN EPUB
9781446292365
Informations sur l'ebook
Nombre pages copiables
10
Nombre pages imprimables
10
Taille du fichier
2877 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
43,07 €

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