Téléchargez le livre : Advertising in Modern and Postmodern Times

Advertising in Modern and Postmodern Times

de

Éditeur :

SAGE Publications Ltd


Paru le : 2007-04-30

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
177,49 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

How does advertising position itself in consumer culture? In what ways does it 'create' desire and wants? This richly illustrated, incisive text produces the most complete critical introduction to advertising culture.

Advertising in Modern and Postmodern Times:  provides a comprehensive discussion of the main theories shows you how real adverts work, together with reproductions of advertising images and copy demonstrates how advertising constructs subjects provides an instructive historical overview of advertising explores the relationship between advertising and industrial capitalism.
 
Pages
232 pages
Collection
n.c
Parution
2007-04-30
Marque
SAGE Publications Ltd
EAN papier
9780761941903
EAN PDF
9781848605060
Informations sur l'ebook
Nombre pages copiables
11
Nombre pages imprimables
11
Taille du fichier
5499 Ko
Prix
177,49 €

Suggestions personnalisées