Téléchargez le livre : Niche

Niche

The missing middle and why business needs to specialise to survive

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Éditeur :

Abacus


Paru le : 2011-03-03



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Description

As high street and main street businesses continue to suffer, there's a new rule in business: forget about the general audience and instead stake out an identifiable niche.
Woolworths suffered from a lack of identity and found that low quality and low price wasn't enough; General Motors crashed as motorists failed to distinguish between cars in their range. Yet HBO, Moleskine and specialist media like The Economist have all succeeded by building their authority over narrow areas of expertise and cultivating a passionate following - and their profits have mushroomed.
Fascinating and thought-provoking, Niche is a superb examination of how innovation and profitability are moving to a series of tightly defined but globally scattered niches, bound together by the reach of the net.
Pages
304 pages
Collection
n.c
Parution
2011-03-03
Marque
Abacus
EAN papier
9781408703267
EAN EPUB
9780748119134
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
563 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
3,99 €

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