Téléchargez le livre : Luxury Retail and Digital Management

Luxury Retail and Digital Management

Developing Customer Experience in a Digital World de

,

Éditeur :

Wiley


Paru le : 2020-03-17

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Description

Develop a winning customer experience in the digital world
Luxury consumers are changing – they come from all over the world, they are young and they are digital natives. How can luxury brands that have built themselves as pure physical players adapt their business model and practices to address their expectations without abandoning their luxury DNA?
Luxury Retail and Digital Management, 2nd Edition sets focus on the major retailing challenges and customer evolutions luxury brands are facing today: the digitalisation and the emergence of the millennials and Chinese luxury consumers. These major changes have been affecting the distribution and communication channels of luxury brands; they now have to think simultaneously physical stores and e-commerce, global marketing and digital marketing. 
• Defines all the tools that are necessary to manage luxury stores including analysis of location and design concept
• Explores the selection, training and motivation of the staff
• Covers everything executives, managers and retail staff need to know in order to enter, expand, understand and succeed in the world of luxury retail
Written by luxury retail experts Michel Chevalier and Michel Gutsatz, who lend their solid academic credentials and professional expertise to the subject, Luxury Retail and Digital Management, 2nd Edition provides deep insight into the main challenges that luxury brands are facing in this digital age.
Pages
384 pages
Collection
n.c
Parution
2020-03-17
Marque
Wiley
EAN papier
9781119542339
EAN PDF
9781119542346
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
384
Taille du fichier
5202 Ko
Prix
47,47 €
EAN EPUB
9781119542353
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
384
Taille du fichier
14889 Ko
Prix
47,47 €

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