Téléchargez le livre : Eye Tracking in Tourism

Eye Tracking in Tourism

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Springer


Paru le : 2020-10-01

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Description

Despite the ever-increasing interest in eye tracking, there is still no comprehensive work on the potential and applications of table-mounted and mobile head-mounted eye tracking solutions in travel and tourism. This volume bridges that gap, effectively linking eye tracking with travel and tourism.
It presents, on the one hand, novel academic contributions on the concept of eye tracking, and on the other, practice-oriented case studies that illustrate the use and strategic value of eye tracking in travel and tourism. It provides concrete and novel insights into tourist behavior and the tourist consumer experience and, for the academic community, offers a comprehensive, scientifically based overview of the empirical, methodological, theoretical, and practical contributions of eye tracking research.
Accordingly, the book will be of value to a diverse audience. It will be a useful resource for existing and future tourism businesses, allowing them to adopt proactive approaches in the design of tourism products. It will also stimulate further research in the field and inspire scholars and practitioners to combine their ideas and expertise, to look beyond supposedly fixed horizons, and to identify emerging opportunities.
 
Pages
241 pages
Collection
n.c
Parution
2020-10-01
Marque
Springer
EAN papier
9783030497088
EAN PDF
9783030497095
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
27361 Ko
Prix
137,14 €
EAN EPUB
9783030497095
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
24
Taille du fichier
44380 Ko
Prix
137,14 €

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