Téléchargez le livre : Wanghong as Social Media Entertainment in China

Wanghong as Social Media Entertainment in China

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Éditeur :

Palgrave Macmillan


Collection :

Palgrave Studies in Globalization, Culture and Society

Paru le : 2021-02-25

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Description


In Chinese, the term wanghong refers to creators, social media entrepreneurs alternatively known as KOLs (key opinion leaders) and zhubo (showroom hosts), influencers and micro-celebrities.  Wanghong also refers to an emerging media ecology in which these creators cultivate online communities for cultural and commercial value by harnessing Chinese social media platforms, like Weibo, WeChat, Douyu, Huya, Bilibili, Douyin, and Kuaishuo.  Framed by the concepts of cultural, creative, and social industries, the book maps the development of wanghong policies and platforms, labor and management, content and culture, as they operate in contrast to its non-Chinese counterpart, social media entertainment, driven by platforms like YouTube, Facebook, Instagram, and Twitch. As evidenced by the backlash to TikTok, the threat of competition from global wanghong signals advancing platform nationalism.
Pages
197 pages
Collection
Palgrave Studies in Globalization, Culture and Society
Parution
2021-02-25
Marque
Palgrave Macmillan
EAN papier
9783030653750
EAN PDF
9783030653767
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
3430 Ko
Prix
63,29 €
EAN EPUB
9783030653767
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
3482 Ko
Prix
63,29 €

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