Téléchargez le livre : Campaigning on Facebook in the 2019 European Parliament Election

Campaigning on Facebook in the 2019 European Parliament Election

Informing, Interacting with, and Mobilising Voters de

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Éditeur :

Palgrave Macmillan


Paru le : 2021-08-13

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Description
This book investigates how political parties from 12 European countries used Facebook to inform, interact with and mobilise voters at the 2019 European Parliament election. Following a joint theoretical framework and method, the results of a content analysis of more than 14,000 Facebook posts are presented. Country specific chapters are followed by analyses of European parties’ Facebook campaigning, the spread of populism and the use of Facebook ads by the parties. The final chapter compares all countries showing that campaigns are more strongly shaped by the national than by the European political context. Facebook is used for campaigning as usual; parties inform and persuade but neglect the platform’s mobilisation and particularly interactive affordances.
Pages
331 pages
Collection
n.c
Parution
2021-08-13
Marque
Palgrave Macmillan
EAN papier
9783030738501
EAN PDF
9783030738518
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
33
Taille du fichier
5181 Ko
Prix
137,14 €
EAN EPUB
9783030738518
Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
33
Taille du fichier
3113 Ko
Prix
137,14 €

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