Téléchargez le livre : The Road to Luxury

The Road to Luxury

The New Frontiers in Luxury Brand Management de

,

Éditeur :

Wiley


Paru le : 2021-08-19

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Description

Discover the meaning of the latest trends in the luxury industry with this resource from leading voices in the field
The thoroughly revised Second Edition of The Road to Luxury: The New Frontiers in Luxury Brand Management delivers a comprehensive overview of the foundations of, and new developments in, luxury brands. The book discusses a new wave of mergers and acquisitions, the rise of Gucci, the growth of Balenciaga, a variety of new collaborations between different companies, a growing support for sustainability, and the COVID-19 pandemic.
Readers will also benefit from the inclusion of: An insightful analysis of the impact and meaning of the COVID-19 for the luxury industry, particularly for market growth in China The creation of savoir faire and business plan competitions in the luxury industry LVMH's sponsoring of Viva Technology
Perfect for students in MBA programs or taking degrees or courses in Luxury Brand Management, The Road to Luxury will also earn a place in the libraries of executives and managers in the luxury business, marketing, branding, and advertising professionals and companies, and entrepreneurs interested in the workings of the luxury industry.
Pages
512 pages
Collection
n.c
Parution
2021-08-19
Marque
Wiley
EAN papier
9781119741312
EAN PDF
9781119741381
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
512
Taille du fichier
4884 Ko
Prix
45,36 €
EAN EPUB
9781119741367
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
512
Taille du fichier
5171 Ko
Prix
45,36 €

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