Téléchargez le livre : Brand, Label, and Product Intelligence

Brand, Label, and Product Intelligence

Second International Conference, COBLI 2021 de

,

Éditeur :

Springer


Collection :

Springer Proceedings in Business and Economics

Paru le : 2022-03-28

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Description
This book contains the latest and most up-to-date research results from the fields of brands, labels and product, presented at the international colloquium COBLI 2021, held in Orleans, France. 
It covers a wide range of topics from the fields of economics, psychology, information technology and social sciences. In particular, the book deals with various areas of application such as consumer behavior in the omnichannel, the influence of the coronavirus pandemic on attitudes and customer behavior, franchising, origin labelling, transparency in the agri-food industry, tourism and the triptych of brand/label/product. The contributions are gathered under the following main topics: Consumer behavior and decisions, labeling strategy, brand market trends, branding of local brands, territorial impact on brand/label/product, theoretical and managerial research methods. 
Pages
258 pages
Collection
Springer Proceedings in Business and Economics
Parution
2022-03-28
Marque
Springer
EAN papier
9783030958084
EAN PDF
9783030958091
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
5130 Ko
Prix
168,79 €
EAN EPUB
9783030958091
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
25
Taille du fichier
22927 Ko
Prix
168,79 €

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