Téléchargez le livre : Sports Marketing

Sports Marketing

Fundamentals - Strategies - Instruments de

,

Éditeur :

Springer


Paru le : 2022-09-24

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Description

This book provides the basic knowledge ("basics") for professional sports marketing and gives suggestions for management practice. In the course of social and economic development, sports marketing has grown from rudimentary beginnings into a highly professional and complex discipline that not only affects those directly involved, but has also involved other interest groups (stakeholders) who often pursue their own and not always compatible intentions and interests.
In addition, megatrends such as digitalisation and globalisation have given new impetus to sports marketing, just as sport itself has changed significantly in all its different manifestations and structures (including professionals and amateurs, sponsorship and organisation, self-determination and external determination).
The authors present the basic building blocks in sports marketing in a compact manner and outline framework conditions, special features, strategy development and the use of marketing instruments. In this way, they create knowledge and understanding for successful sports marketing in the future.


The content
Sports marketing at the centre of different marketsBasics of sports marketingPerformance aspects in sports marketingPrices and contracts in sports marketingCommunication issues in sports marketingDistribution channels in sports marketingPerspectives of sport - opportunities and risks in sports marketing
Pages
85 pages
Collection
n.c
Parution
2022-09-24
Marque
Springer
EAN papier
9783658391218
EAN PDF
9783658391225
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
8
Taille du fichier
1167 Ko
Prix
52,74 €
EAN EPUB
9783658391225
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
8
Taille du fichier
14694 Ko
Prix
52,74 €

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