Téléchargez le livre : Permanent Campaigning in Greece in Times of Crisis

Permanent Campaigning in Greece in Times of Crisis

The Samaras, Tsipras and Mitsotakis Premierships de

Éditeur :

Palgrave Macmillan


Paru le : 2022-10-22

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Description
This book investigates the phenomenon of permanent campaigning in Greece over the last decade. It explores the political communication strategies of three recent successive Greek prime ministers from 2012 until the early months of 2022 to deal with economic, migration and pandemic crises, from a permanent campaigning perspective. Moreover, it evaluates and measures, for the first time, their permanent campaign strategies using the proposed framework of Lilleker and Joathan (2020) and the three following indicators: capacity building and strategy, paid and owned media and earned media. The need for presidents to communicate with public opinion and their dependence on public support is anything but new. ?he difference in the case of the permanent campaign is that the campaign tools, methods, techniques and personnel follow the elected leader in office in order to back his constant efforts to retain or even increase public approval as well as advance their re-election prospects. Thisbook aims to extend the research on the permanent campaigning in European parliamentary systems and will be of interest to political communication and campaigning students and researchers.
Pages
189 pages
Collection
n.c
Parution
2022-10-22
Marque
Palgrave Macmillan
EAN papier
9783031116902
EAN PDF
9783031116919
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
3676 Ko
Prix
47,46 €
EAN EPUB
9783031116919
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
18
Taille du fichier
440 Ko
Prix
47,46 €

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