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Strategic Value Proposition Innovation Management in Software Startups for Sustained Competitive Advantage

A Strategic Tool for Competitive Advantage de

Éditeur :

Springer


Paru le : 2022-11-18

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Description
This book aims to increase the success rates of startups by focusing on value proposition innovation, which is propelled by the involvement of potential consumers as well as other resources such as freelancers and strategic relationships with academia. The author shows how startups who are resource constrained can invest efforts exploring the potential market of their products. The author also explores how global markets can be beneficial for a startup’s success, while showing the workarounds in hard-to-access markets. The book investigates gaining knowledge shared by freelancers, customers, and academia, whose involvement can be crucial in supporting value proposition innovation activities such as ideas generation, implementation, and commercialization. Combined, the author leads readers to discover their ability to foster value proposition innovations that result into long term competitive advantage in a highly fluctuating business environment.
Pages
107 pages
Collection
n.c
Parution
2022-11-18
Marque
Springer
EAN papier
9783031183218
EAN PDF
9783031183225
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
2458 Ko
Prix
84,39 €
EAN EPUB
9783031183225
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
10
Taille du fichier
2509 Ko
Prix
84,39 €

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