Power of Bonding and Non-Western Soft Power Strategy in Iran

Comparing China and India's Engagement de

Éditeur :

Palgrave Macmillan


Paru le : 2022-12-09

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137,14

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Description

This book comparatively assesses the China and India’s soft power strategy in Iran. By employing Joseph S. Nye’s “Soft Power” theory and forming the new concept of “Power of Bonding”, this book formulated China and India’s soft power narratives and applied it through the empirical analysis in Iran. Based on this theory, this book seeks explanations for the question of “How China and India respectively, strategically and comparatively use the soft power strategy in Iran?”. To reach the find-out, this book compares the understanding, resources, strategies, influences and uses of China and India’s soft power in Iran under three thematic areas, including “power of bonding through cultural attractions, and attributions”; ?“political and diplomatic engagement” and “economic partnerships”. By analysing China and India’s soft power strategy in Iran, this book ?seeks to contribute to the soft power literature through a theoretical replication based ?on non-Western soft power strategy, the concept and its empirical application in China and India.
Pages
356 pages
Collection
n.c
Parution
2022-12-09
Marque
Palgrave Macmillan
EAN papier
9783031198663
EAN PDF
9783031198670

Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
35
Taille du fichier
8141 Ko
Prix
137,14 €
EAN EPUB
9783031198670

Informations sur l'ebook
Nombre pages copiables
3
Nombre pages imprimables
35
Taille du fichier
7578 Ko
Prix
137,14 €

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