Téléchargez le livre : Basic Guide to Cultural Tourism Marketing

Basic Guide to Cultural Tourism Marketing

Practice Cultural Management de

,

Éditeur :

Springer


Collection :

essentials

Paru le : 2023-03-01

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Description

This essential knowledgeably explains the key decisions to be made in the practice of cultural tourism marketing. After an introduction to the term and the central characteristics, the main activities in the planning process of cultural tourism marketing are presented. Building on this, Andrea Hausmann describes marketing strategies that are particularly relevant in practice, dealing with the different types of cultural tourism demand (segmentation), brand management (branding), the realization of innovations (digitalization) and entering into cooperations or forming networks. Finally, typical focal points in the marketing mix of cultural tourism service providers are highlighted and the importance of personnel for the quality experience of demand is elaborated.
The author:
Prof. Dr. Andrea Hausmann is a professor at the Institute for Cultural Management at the Ludwigsburg University of Education. She advises cultural enterprises and tourism organisations on the topics of cultural tourism, marketing and personnel.
Pages
48 pages
Collection
essentials
Parution
2023-03-01
Marque
Springer
EAN papier
9783658399733
EAN PDF
9783658399740
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
4
Taille du fichier
983 Ko
Prix
9,85 €
EAN EPUB
9783658399740
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
4
Taille du fichier
543 Ko
Prix
9,85 €

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