Téléchargez le livre : The College Textbook Publishing Industry in the U.S. 2000-2022

The College Textbook Publishing Industry in the U.S. 2000-2022

The Search for Competitive Marketing Strategies de

Éditeur :

Palgrave Macmillan


Paru le : 2023-05-17

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
42,19 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

This book explores the college textbook publishing industry, from its inception in medieval universities, through the late 20th century, to the present day which has led to an existential crisis for some publishers. The various sections in this book offers a comprehensive analysis of the substantive developments, problems, and concerns about a myriad of major issues that confronted the higher education textbook sector after 2000. Chapters incorporate highly reliable textbook statistical sources as well as a review of some marketing theories utilized by these publishers (e.g., understanding the threat of substitute products; the sale of used and rental texts; the sale of new digital textbooks).  
Pages
133 pages
Collection
n.c
Parution
2023-05-17
Marque
Palgrave Macmillan
EAN papier
9783031304149
EAN PDF
9783031304156
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
3451 Ko
Prix
42,19 €
EAN EPUB
9783031304156
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
13
Taille du fichier
379 Ko
Prix
42,19 €

Suggestions personnalisées