Téléchargez le livre : Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector

Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal de

,

Éditeur :

Springer


Collection :

Springer Proceedings in Business and Economics

Paru le : 2023-06-16

eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
189,89 €
Téléchargement immédiat
Dès validation de votre commande
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

badge apple Application Louise Reader
badge Android Application Louise Reader
Description

The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector. This movement brings together talents, resources, and skills from governmental and non-governmental partners, corporations, and civil society at large to leverage well-being responses and develop new approaches to address social challenges. The diversity and complexity of these problems heightened by the COVID-19 pandemic call for a collective social effort and innovative solutions. Despite the growing importance and initiatives taking ownership of community well-being through fostering partnerships in which different stakeholders share responsibilities to build a better future and common good, this is an under-researched area.  
This edited book discusses the challenges and opportunities of the emerging fourth sector, and features selected papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022) held at the University of Minho in Braga (Portugal) in July 2022.
Pages
277 pages
Collection
Springer Proceedings in Business and Economics
Parution
2023-06-16
Marque
Springer
EAN papier
9783031290190
EAN PDF
9783031290206
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
6789 Ko
Prix
189,89 €
EAN EPUB
9783031290206
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
27
Taille du fichier
11756 Ko
Prix
189,89 €

Suggestions personnalisées