Téléchargez le livre : Communications Writing and Design

Communications Writing and Design

The Integrated Manual for Marketing, Advertising, and Public Relations de

Éditeur :

Wiley-Blackwell


Paru le : 2017-03-21

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Description

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication. Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques Written by an experienced professional and teacher, with a focus on the cross-disciplinary nature of contemporary communication work Learning is reinforced through a variety of pedagogical features: learning objectives, helpful mnemonics, real-life projects and applications, chapter references for further study, and end-of-chapter summaries and exercises A companion website with multimedia slides, exam questions, learning videos, and design guides provides additional learning tools for students and instructors
Pages
224 pages
Collection
n.c
Parution
2017-03-21
Marque
Wiley-Blackwell
EAN papier
9781119118879
EAN PDF
9781119118916
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
87357 Ko
Prix
43,20 €
EAN EPUB
9781119118923
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
23101 Ko
Prix
43,20 €

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