Pattern Breakers

Why Some Start-Ups Change the Future

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PublicAffairs


Paru le : 2024-07-09



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Description
Based on extensive research and real-world examples, this book upends accepted wisdom about how to achieve success when launching a startup or creating a new product

“The most important start-up book of the last ten years.” —Steve Blank, co-creator of the Lean Startup movement

The breakthrough concepts of Pattern Breakers come from the observations of Mike Maples Jr., a seasoned venture capitalist, who noticed something strange. Start-ups like Twitter, Twitch, and Lyft had achieved extraordinary success despite their disregard for “best practices.” In contrast, other startups deemed highly promising often failed, even when they seemed to do everything right.

Seeking answers, Maples and coauthor Peter Ziebelman set out to discover the hidden forces that drive extraordinary start-up success. Pattern-breaking success, they reveal, demands a different mindset and actions to harness developments others miss or that may, at first, seem crazy.

Pattern Breakers is filled with firsthand storytelling about initial interactions with some of the most transformative start-ups of recent times. Maples and Ziebelman challenge us to rethink how to transcend the ordinary and achieve the extraordinary.  
Pages
288 pages
Collection
n.c
Parution
2024-07-09
Marque
PublicAffairs
EAN papier
9781541704350
EAN EPUB
9781541704374

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2785 Ko
Prix
14,99 €

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