Téléchargez le livre : Behavioral Economics and Public Health

Behavioral Economics and Public Health

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Oxford University Press


Paru le : 2015-09-01

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Description
Behavioral economics has potential to offer novel solutions to some of today's most pressing public health problems: How do we persuade people to eat healthy and lose weight? How can health professionals communicate health risks in a way that is heeded? How can food labeling be modified to inform healthy food choices? Behavioral Economics and Public Health is the first book to apply the groundbreaking insights of behavioral economics to the persisting problems of health behaviors and behavior change. In addition to providing a primer on the behavioral economics principles that are most relevant to public health, this book offers details on how these principles can be employed to mitigating the world's greatest health threats, including obesity, smoking, risky sexual behavior, and excessive drinking. With contributions from an international team of scholars from psychology, economics, marketing, public health, and medicine, this book is a trailblazing new approach to the most difficult and important problems of our time.
Pages
384 pages
Collection
n.c
Parution
2015-09-01
Marque
Oxford University Press
EAN papier
9780199398331
EAN PDF
9780199398478
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
21955 Ko
Prix
61,59 €
EAN EPUB
9780199398485
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
0
Taille du fichier
2140 Ko
Prix
61,59 €

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