Téléchargez le livre : Scholarly Publishing in the Humanities, 2000-2024

Scholarly Publishing in the Humanities, 2000-2024

Marketing and Communications Challenges and Opportunities de

Éditeur :

Palgrave Macmillan


Paru le : 2024-08-16

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Description

 This book explores the recent history and future directions of scholarly publishing in the humanities in the United States from a marketing and communications perspective. The study draws on statistical surveys and data from a multidude of sources in order to analyze the major challenges confronting the humanities in higher education as well as the opportunities for print and digital publication since 2000. Chapters cover all types of publishing from university to trade presses, libraries, national programs, and self publishing, and focuses on changes in higher education funding, the impact of disruptive technologies such as AI, and the importance of global markets in disseminating new research in the humanities. The author explores these trends and other relevant theories, practices, and examples to achieve a better understanding of why publishing scholarly books and journals in the humanities is, and will remain, a critically important yet complicated component of the higher education landscape.
Pages
179 pages
Collection
n.c
Parution
2024-08-16
Marque
Palgrave Macmillan
EAN papier
9783031661693
EAN PDF
9783031661709
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
5786 Ko
Prix
42,39 €
EAN EPUB
9783031661709
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
17
Taille du fichier
451 Ko
Prix
42,39 €

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