Téléchargez le livre : Chinese Marketing and Management Scales

Chinese Marketing and Management Scales

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Éditeur :

Palgrave Macmillan


Paru le : 2024-10-10

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Description

This book aims to provide a complete compendium of Chinese Marketing and Management Scales, making it an invaluable resource for business researchers, practitioners, and scholars. Its purpose is to facilitate the measurement and evaluation of various constructs and variables within marketing and management, specifically designed for the Chinese context.
This book will be highly valuable for marketing researchers and practitioners working in the Chinese market. Our book's contributions to marketing research demonstrate our commitment to academic excellence and our desire to advance knowledge in this crucial field.
The book's structure is as follows: Chapter One serves as an introduction, giving an overview of the book's content, scope, and organization. Chapter Two covers the Scale Development Procedure. Chapter Three focuses on Chinese Culture-related Scales. Chapter Four presents General Marketing Scales Developed in the Chinese Context. Chapter Five showcases Exemplary Papers for Some Selected Scales, and Chapter Six provides a summary of the book.
Pages
299 pages
Collection
n.c
Parution
2024-10-10
Marque
Palgrave Macmillan
EAN papier
9789819744879
EAN PDF
9789819744886
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
29
Taille du fichier
10312 Ko
Prix
117,69 €
EAN EPUB
9789819744886
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
29
Taille du fichier
15800 Ko
Prix
117,69 €

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