Téléchargez le livre : Consumer Responses to Corporate Responsibility and Branding

Consumer Responses to Corporate Responsibility and Branding

The Roles of Multinational Corporations' Media Investments, National Institutions and Internet Penetration

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Éditeur :

Springer Gabler


Paru le : 2025-04-12



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Description

Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinational corporations can benefit from consumer-perceived corporate social responsibility in various institutional contexts. Regarding corporate branding, he demonstrates that communication budget adjustments according to national internet penetration are favorable in terms of consumer behavior across nations. Moreover, he reveals beneficial and powerful dimensions of corporate social responsibility for consumer behavior in different regulative environments.
Pages
197 pages
Collection
n.c
Parution
2025-04-12
Marque
Springer Gabler
EAN papier
9783658479152
EAN PDF
9783658479169
Informations sur l'ebook
Nombre pages copiables
1
Nombre pages imprimables
19
Taille du fichier
7373 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
94,94 €

Dr. Lukas Zimmer received his doctoral degree from Trier University, where he worked at the Chair for Marketing and Retailing.

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