B2B Marketing Guidebook - Vol. 1

The Strategic Foundations of Next Generation B2B Marketing

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Éditeur :

Springer


Paru le : 2025-07-15



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Description

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second significantly updated edition of "B2B Marketing" brings together over 20 international experts to redefine modern marketing across strategy, systems, and structure. Covering topics such as marketing maturity, MarTech, automation, branding, and agile leadership, this volume offers actionable frameworks, forward-looking insights, and real-world case studies from leading organizations like Fynest, Fujitsu, Hapag-Lloyd, and Predictores. Readers will gain a clear understanding of the B2B Marketing Maturity Model, strategic perspectives on predictive intelligence, and best practices for marketing automation. Essential reading for CMOs, business leaders, marketing professionals, consultants, and academics, this book is a strategic blueprint for the next decade of B2B marketing. The transformation starts here.
Pages
672 pages
Collection
n.c
Parution
2025-07-15
Marque
Springer
EAN papier
9783031911828
EAN PDF
9783031911835

Informations sur l'ebook
Nombre pages copiables
6
Nombre pages imprimables
67
Taille du fichier
39721 Ko
Prix
105,49 €
EAN EPUB
9783031911835

Informations sur l'ebook
Nombre pages copiables
6
Nombre pages imprimables
67
Taille du fichier
57876 Ko
Prix
105,49 €

Uwe Seebacher is the Director of the Academic Institute for Qualified Methods and Professional Structures (AQPS). He holds a Ph.D. in Business Administration and is a globally recognized thought leader, bestselling author, and influential speaker in the fields of Predictive Intelligence, Strategic Management, Organizational Excellence, and Innovative Communication, Marketing, and Sales. With over 30 years of international experience, he has guided countless organizations from early-stage development to successful exits. He is a passionate faculty member and guest lecturer at leading business schools, as well as an active entrepreneur, investor, and advisor.

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