B2B Marketing Guidebook - Vol. 2

Advanced B2B Marketing Tactics, AI, and Case Studies

de

Éditeur :

Springer


Paru le : 2025-08-11



eBook Téléchargement , DRM LCP 🛈 DRM Adobe 🛈
Lecture en ligne (streaming)
105,49

Téléchargement immédiat
Dès validation de votre commande
Ajouter à ma liste d'envies
Image Louise Reader présentation

Louise Reader

Lisez ce titre sur l'application Louise Reader.

Description

The future of B2B marketing isn't coming — it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing. This edition is packed with AI/PI-driven methods, advanced digital tactics, and best-in-class case studies from global leading companies such as Daikin, Mayr, Predictores, SK Laser, Thyssenkrupp and Würth to help B2B professionals scale growth, deepen relevance, and lead in a data-first world. Whether building a smarter lead generation engine, optimizing touchpoints, embracing account-based strategies, or navigating social selling and influencer marketing, this book provides the frameworks, tools, and insights to turn vision into reality. Readers will learn how to ignite digital growth, master touchpoint performance management, and align content strategy with AI. Essential for CMOs, marketing professionals, strategists, and consultants, this volume is a must-have for moving from theory to results. Volume 1 gave you the roadmap. Volume 2 gives you the tools to drive it.
Pages
737 pages
Collection
n.c
Parution
2025-08-11
Marque
Springer
EAN papier
9783031911941
EAN PDF
9783031911958

Informations sur l'ebook
Nombre pages copiables
7
Nombre pages imprimables
73
Taille du fichier
43428 Ko
Prix
105,49 €
EAN EPUB
9783031911958

Informations sur l'ebook
Nombre pages copiables
7
Nombre pages imprimables
73
Taille du fichier
75684 Ko
Prix
105,49 €

Uwe Seebacher is the Director of the Academic Institute for Qualified Methods and Professional Structures (AQPS). He holds a Ph.D. in Business Administration and is a globally recognized thought leader, bestselling author, and influential speaker in the fields of Predictive Intelligence, Strategic Management, Organizational Excellence, and Innovative Communication, Marketing, and Sales. With over 30 years of international experience, he has guided countless organizations from early-stage development to successful exits. He is a passionate faculty member and guest lecturer at leading business schools, as well as an active entrepreneur, investor, and advisor.

Suggestions personnalisées