Téléchargez le livre : AI-Empowered Corporate Social Media

AI-Empowered Corporate Social Media

Exploring Internal and External Strategy

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Éditeur :

Palgrave Macmillan


Paru le : 2026-01-09



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Description

This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework—internal affairs and external affairs—that reframes corporate social media not merely as a communication tool, but as a strategic engine for organizational intelligence, coordination, and competitive positioning.

Part 1 provides an introduction to the concept of AI-empowered corporate social media. Part 2 addresses the external affairs of corporate social media, including its role in shaping customer relationships, marketing narratives, and public trust. Part 3 turns inward, exploring how enterprise social media platforms are reshaping organizational knowledge flows, performance feedback, and collaboration.
Through compelling historical analogies—from John Snow’s epidemiological breakthroughs to Toyota’s recall crisis—this book illustrates the dangers of drawing premature conclusions from spurious patterns. This critique is both timely and essential, especially as business leaders increasingly rely on opaque machine-learning systems for decision-making.
Pages
284 pages
Collection
n.c
Parution
2026-01-09
Marque
Palgrave Macmillan
EAN papier
9783032147127
EAN PDF
9783032147134
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
5335 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
158,24 €
EAN EPUB
9783032147134
Informations sur l'ebook
Nombre pages copiables
2
Nombre pages imprimables
28
Taille du fichier
420 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
158,24 €

Liangfei Qiu is the PricewaterhouseCoopers Professor and University Research Foundation Professor at the Warrington College of Business, University of Florida. His current research focuses on social technology, platform technology, artificial intelligence, and FinTech.

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