Health Communication

From Theory to Practice de

Éditeur :

Jossey-Bass


Collection :

Jossey-Bass Public Health

Paru le : 2013-10-07

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Description

Now in its second edition, Health Communication: From Theory to Practice provides a comprehensive introduction to theory, intervention design, current issues, and special topics in health communication. The book also represents a hands-on guide to program development, implementation, and evaluation. This second edition further emphasizes the importance of a people-centered and participatory approach to health communication interventions, which takes into account key social determinants of health as well as the interconnection of various health and social fields.  While maintaining a strong focus on the importance of behavioral, social, and organizational results as key outcomes of health communication interventions, this second edition also includes new or updated information, theoretical models, resources, and case studies on: Health equity Urban health New media Emergency and risk communication Strategic partnerships in health communication Policy communication and public advocacy Cultural competence Health literacy The evaluation of health communication interventions
To access a companion website with instructor resources (PowerPoint presentations for all chapters, sample assignments, and other resources), please visit www.wiley.com/go/schiavo2e

This title is also available as a mobile App from MedHand Mobile Libraries. Buy it now from iTunes, Google Play or the MedHand Store.
Pages
656 pages
Collection
Jossey-Bass Public Health
Parution
2013-10-07
Marque
Jossey-Bass
EAN papier
9781118122198
EAN PDF
9781118419120

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
656
Taille du fichier
5898 Ko
Prix
98,53 €
EAN EPUB
9781118416396

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
656
Taille du fichier
5130 Ko
Prix
98,53 €