Téléchargez le livre : Content Marketing for Nonprofits

Content Marketing for Nonprofits

A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money

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Éditeur :

Jossey-Bass


Collection :

The Jossey-Bass Nonprofit Guidebook Series

Paru le : 2013-08-08



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Description

Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.
Inside: Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting Up-to-date guidance on communicating in a fast-paced, multichannel world How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content Real-world examples from 100+ nonprofits of all sizes and missions 
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
Pages
432 pages
Collection
The Jossey-Bass Nonprofit Guidebook Series
Parution
2013-08-08
Marque
Jossey-Bass
EAN papier
9781118444023
EAN PDF
9781118722381
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
432
Taille du fichier
1987 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
41,14 €
EAN EPUB
9781118722374
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
432
Taille du fichier
4045 Ko
Ce livre est accessible aux handicaps Voir les informations sur l'accessibilité
Prix
41,14 €

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