Téléchargez le livre : An Advertiser's Guide to Better Radio Advertising

An Advertiser's Guide to Better Radio Advertising

Tune In to the Power of the Brand Conversation Medium de

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Éditeur :

Wiley


Paru le : 2006-02-03

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Description
There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, leaving the emotional power of the medium untapped. This book is a practical guide to understanding and exploiting the true power of radio as the ?brand conversation medium?. Combining theory, listener understanding and practical advice, the authors explore the scale and effectiveness of radio advertising, how the medium communicates, it?s role in emerging brand thinking, and best practice for creating better radio advertising. Overviews, summaries, quotations and checklists are featured throughout, as well as case studies from companies in all sectors including Sainsbury?s, British Airways, Carphone Warehouse, BT and the British Government.
Pages
240 pages
Collection
n.c
Parution
2006-02-03
Marque
Wiley
EAN papier
9780470012925
EAN PDF
9780470016114
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
9830 Ko
Prix
48,95 €

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