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The Innovation Manual

Integrated Strategies and Practical Tools for Bringing Value Innovation to the Market

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Éditeur :

Wiley


Paru le : 2010-12-03



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Description
The Innovation Manual provides a solution to the problems faced by those at the forefront of innovation. It takes you through the seven topics that have the highest impact on the success of value innovation, be this innovation a new product, a new service or a new business model. The seven topics are:
- Creating advantage in the minds of many
- Chartering innovation within the organization
- Preparing, developing and supporting the right team
- Placing customers at the centre of innovation
- Changing the organization to deliver the innovation
- Motivating the right partners and sharing the returns
- Building momentum in the market
Each topic is linked to an organized toolkit that allows managers to apply this knowledge immediately. The tools sit within an overall framework to show how they build on and reinforce one another. Along with this, the book guides busy managers on applying the tools properly, detailing the relevance of each for specific industries, and how to customize them when necessary.
Pages
328 pages
Collection
n.c
Parution
2010-12-03
Marque
Wiley
EAN papier
9780470724538
EAN PDF
9780470744840

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
328
Taille du fichier
1546 Ko
Prix
28,70 €

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