Téléchargez le livre :  Attracting Investors

Attracting Investors

A Marketing Approach to Finding Funds for Your Business

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Éditeur :

Wiley


Paru le : 2004-09-24



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Description

Marketing guru Philip Kotler shows entrepreneurs how to market their companies to investors
How can businesses do a better job of attracting capital? The answer: "Marketing!" Marketing expert Philip Kotler teams up with a renowned marketing consultant and an INSEAD professor for this practical, marketing-based approach to raising capital from investors. Based on the premise that entrepreneurs and business owners often don't understand what investors want and how they make their decisions, Attracting Investors offers a larger view of the factors involved, and guides both startup and veteran firms in effectively raising capital.
Pages
256 pages
Collection
n.c
Parution
2004-09-24
Marque
Wiley
EAN papier
9780471646563
EAN PDF
9780471682868

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
256
Taille du fichier
1044 Ko
Prix
22,99 €

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