Téléchargez le livre : Win / Loss Reviews

Win / Loss Reviews

A New Knowledge Model for Competitive Intelligence de

Éditeur :

Wiley


Collection :

Microsoft Executive Leadership Series

Paru le : 2011-06-09

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Description
An effective framework for strengthening competitiveness by learning from past deals and applying insights derived from them.
Every sales opportunity, whether won or lost, has useful nuggets of information that can be harvested and used to improve performance. When those pieces of information are aggregated, analyzed and made available for all to use, the organization’s competitive position is greatly enhanced. Reveals how to turn field sales teams, a mostly underutilized resource, into net producers of competitive intelligence Exposes new and unconventional approaches for gathering and democratizing sales insights for a broad stakeholder audience Presents a proven knowledge sharing model that is being adopted by major companies worldwide
Win/Loss Reviews shows how every company can improve top and bottom line performance by systematically capturing the key insights from deals that have been won, lost or delayed.  While the book talks to decision makers and business strategists, the principles and disciplines explored are aimed at bridging the flow of competitive intelligence between sales and marketing, simultaneously providing insights and line-of-site to the dynamics affecting business performance.
Pages
224 pages
Collection
Microsoft Executive Leadership Series
Parution
2011-06-09
Marque
Wiley
EAN papier
9781118007419
EAN PDF
9781118102589
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
2540 Ko
Prix
41,38 €
EAN EPUB
9781118102602
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
224
Taille du fichier
3430 Ko
Prix
41,38 €

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