Téléchargez le livre : It's Not Just PR

It's Not Just PR

Public Relations in Society de

,

Éditeur :

Wiley-Blackwell


Paru le : 2013-07-08

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Description

In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions.

Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
Pages
168 pages
Collection
n.c
Parution
2013-07-08
Marque
Wiley-Blackwell
EAN papier
9781118554005
EAN PDF
9781118554098
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
168
Taille du fichier
2068 Ko
Prix
40,04 €
EAN EPUB
9781118554043
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
168
Taille du fichier
317 Ko
Prix
40,04 €

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