Téléchargez le livre : Competitive Inteligence 2.0

Competitive Inteligence 2.0

Organization, Innovation and Territory de

Éditeur :

Wiley-ISTE


Paru le : 2013-02-04

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203,56 €
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Description

The recent “concept of 2.0", a consequence of "Web 2.0", discusses the emergence of a new style, emancipated from the Web, which finds applications in all areas of social activity: management, innovation, education, organization, territory, etc.
This book considers the implications of the changing paradigm for competitive, economic and territorial intelligence applied to innovation, value creation and enhancement of territories. Competitive intelligence is therefore in the "2.0" and its values: perpetual beta, user-generated content, social relations, etc., horizontality, a renewed legitimacy.
This book, collecting contributions from international experts, testifies to the heterogeneity and richness of possible approaches. It provides a totally new way of evaluating the impact of 2.0 with concrete examples, while analyzing the theoretical models allowing the reader to develop in other contexts the described cases of success.
Pages
400 pages
Collection
n.c
Parution
2013-02-04
Marque
Wiley-ISTE
EAN papier
9781848213050
EAN PDF
9781118603505
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
400
Taille du fichier
8079 Ko
Prix
203,56 €
EAN EPUB
9781118604403
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
400
Taille du fichier
4547 Ko
Prix
203,56 €

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