Global Strategy

de

Éditeur :

Wiley-Blackwell


Collection :

Global Dimensions of Business

Paru le : 2010-06-15

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Description
This comprehensive volume from Wiley's Global Dimensions of Business series explores the topic of international strategic management at an MBA or Executive Education level. Authored by an accomplished teacher who possesses a strong understanding of the market, this text offers clear frameworks coupled with lively, international case studies. Written by an experienced teacher possessing a strong research profile and a clear understanding of the market. Emphasizes organizational competences and provides a direct bridge to the strategy frameworks and concepts essential to MBA and Executive Education programs. Focuses on capabilities, capability-building and knowledge, and highlights the distinction between input and leveraging in terms of capabilities. Reviews additional opportunities for making performance gains in the international environment and the additional complexity  involved in managing in a global – rather than domestic – environment. All chapters include sections on essential reading, student questions, summaries, case examples, and ‘key terms.’
Pages
240 pages
Collection
Global Dimensions of Business
Parution
2010-06-15
Marque
Wiley-Blackwell
EAN papier
9781405136105
EAN PDF
9781444317541

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
1946 Ko
Prix
43,80 €
EAN EPUB
9781444316612

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
240
Taille du fichier
358 Ko
Prix
43,80 €