The Copywriter's Toolkit

The Complete Guide to Strategic Advertising Copy de

Éditeur :

Wiley-Blackwell


Paru le : 2012-07-19

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Description
Written from a real-world perspective by an award-winning copywriter/producer/director, this comprehensive guide is what every writer needs to create powerful, strategic ad copy. Focusing on strategy, technique, and the skills needed to write for different media, The Copywriter’s Toolkit book will sharpen your copywriting skills whatever your level.

Introduces essential conceptual strategies and key writing techniques for result-driven copy Provides practical advice on writing for specific media including: print, radio, TV, websites, blogs, social media, ambient, digital, direct mail, product packaging, and viral marketing Covers all areas of copy  development: on-strategy and on-target messaging; headline and slogan creation; brand personality and tone of voice; broadcast production conceptualization and print / digital typesetting consideration Presents innovative visual examples from exciting multimedia campaigns, comments from copywriters at world-renowned agencies, inspiring radio scripts, TV scripts and storyboards, effective blog posts, imaginative package copy, and more  Shares invaluable writing tips and insights from award-winning copywriters currently at global agencies  Includes supplementary website an instructor’s manual, sample syllabus, PowerPoint presentations, and creative assignments, as well as student study aids, flashcards, podcasts and/or webinars by the author, and links to sample and featured campaigns, agencies, and related videos
Pages
400 pages
Collection
n.c
Parution
2012-07-19
Marque
Wiley-Blackwell
EAN papier
9781405199537
EAN PDF
9781444360806

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
400
Nombre pages copiables
0
Nombre pages imprimables
400
Taille du fichier
22149 Ko
Prix
45,36 €
EAN EPUB
9781444360813

Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
400
Nombre pages copiables
0
Nombre pages imprimables
400
Taille du fichier
15770 Ko
Prix
45,36 €

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