Téléchargez le livre : Consumption in China

Consumption in China

How China's New Consumer Ideology is Shaping the Nation de

Éditeur :

Polity


Collection :

China Today

Paru le : 2014-11-05

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Description
Consumption practices in China have been transformed at an unprecedented pace. Under Mao Zedong, the state controlled nearly all aspects of what people consumed, from everyday necessities to entertainment and the media; today, shoddy state-run stores characterized by a dearth of choices have made way for luxury malls and hypermarkets filled with a multitude of products.

Consumption in China explores what it means to be a consumer in the world’s fastest growing economy. LiAnne Yu provides a multi-faceted portrait of the impact of increased consumption on urban spaces, social status, lifestyles, identities, and freedom of expression. The book also examines what is unique and what is universal about how consumer practices in China have developed, investigating the factors that differentiate them from what has been observed among the already mature consumer markets.

Behind the often staggering statistics about China are the very human stories that highlight the emotional and social triggers behind consumption. This engaging book is a valuable resource for students, scholars and business professionals interested in a deeper understanding of what motivates China’s consumers, and what challenges they face as more aspects of everyday life become commoditized.
Pages
176 pages
Collection
China Today
Parution
2014-11-05
Marque
Polity
EAN papier
9780745669700
EAN EPUB
9780745684574
Informations sur l'ebook
Nombre pages copiables
0
Nombre pages imprimables
176
Taille du fichier
891 Ko
Prix
19,10 €

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